Cana

Led UX across a hardware, mobile, and creator ecosystem for an on-demand beverage device. Defined the discovery feed, real-time customization (8.3/10), and a Creator Studio featured on CNET. Drove a homepage redesign adding $17K preorder revenue.

Projects

• Beverage Search & Discovery

  We designed search and updated browse to make it easier to find the beverages you want, and discover beverages you didn't know about.

  cana

  · 3 months ·

  

• Creator Studio

  A beverage studio to help partners create beverages from building blocks and brand and publish their beverage in 5 minutes.

  cana

  · 5 months ·

  

• Pour Experience

  We created a structured pour experience that allowed beverage brands to demonstrate their identity and build customer's anticipation for their beverage.

  cana

  · 3 months ·

  

• Beverage Customizations

  We created a customization system that would work for customizing any type of beverage.

  cana

  · 4 months ·

  

• Cana Design System

  I designed interactive components that worked consistently and felt on-brand across multiple touchpoints.

  cana

  · a year ·